What this skill does
Autonomous social media management for X/Twitter using only OpenClaw native tools. Use when a user wants to automate X posting, generate content, track engagement, or build an audience. Triggers on requests about tweets, social media strategy, X engagement, content calendars, or growing a following. No API keys required — uses browser automation and web_fetch.
Social Media Agent is part of the Developer Tools category — developer tools that help your agent write, review, debug, and ship code. You can install it on its own or alongside other developer tools skills from the OpenClaw catalog.
How to install Social Media Agent
The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:
- Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
- Open the in-app Skills panel.
- Search for
social-media-agentand click Install. - The skill activates automatically when an incoming message matches its description.
Install from the command line
If you already run the OpenClaw CLI, add Social Media Agent with a single command:
openclaw skills add social-media-agent
This pulls social-media-agent from ClawHub and installs it into ~/.openclaw/skills/social-media-agent/. Restart the OpenClaw gateway afterwards so the new skill is discovered.
How to use Social Media Agent
Once installed, Social Media Agent activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.
Turning social content into video
Social Media Agent works with social content. Getting from there to something postable is a separate job: ViralMint — an open-source video pipeline — renders a script or a set of clips into a finished vertical video with captions, ready to post.
It runs as an MCP server, so an OpenClaw agent can drive it from the same chat you already use: ask for a short, and the render comes back finished. See how to connect a video pipeline to your agent.
Manual install (advanced)
If you prefer manual installation:
- Click the Download .zip button above to grab
social-media-agent-1.0.0.zipdirectly from our S3 mirror. - Unzip into
~/.openclaw/skills/social-media-agent/(create the directory if it does not exist). - Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.
Frequently asked questions
How do I install Social Media Agent?
Install Social Media Agent in the OpenClaw Easy desktop app by opening the Skills panel, searching for social-media-agent, and clicking Install. From a terminal you can run: openclaw skills add social-media-agent. Either way the skill is placed in ~/.openclaw/skills/social-media-agent/.
Is Social Media Agent free?
Yes. Social Media Agent is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.
What does Social Media Agent do?
Autonomous social media management for X/Twitter using only OpenClaw native tools.
Related: more developer tools skills
If Social Media Agent looks useful, you may also want to check out other developer tools skills in the OpenClaw catalog:
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Free, open-source · Apache-2.0 · Works with Claude, ChatGPT, Gemini, or local Ollama models