SEO (Site Audit + Content Writer + Competitor Analysis)

What this skill does

Improves Google rankings with search engine optimization (SEO): audits, keyword research, content optimization, technical fixes, schema, and links. Not for paid search ads (PPC/SEM) or app store optimization. Use when organic traffic or rankings drop, pages are not indexed or get deindexed, crawl errors appear in Search Console, or a migration, redesign, or domain change is planned. Also for writing or refreshing content to rank, picking target keywords, fixing titles, canonicals, sitemaps, robots.txt, redirects, hreflang, duplicate content, or Core Web Vitals, and adding schema markup. And for chasing featured snippets or AI Overview citations, recovering from a Google penalty, core update, or manual action, optimizing local, ecommerce, SaaS, or publisher sites, or setting up Bing Webmaster Tools and IndexNow.

SEO (Site Audit + Content Writer + Competitor Analysis) is part of the Research & Knowledge category — research and knowledge skills that gather, search, and summarize information. You can install it on its own or alongside other research & knowledge skills from the OpenClaw catalog.

How to install SEO (Site Audit + Content Writer + Competitor Analysis)

The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:

1. Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
2. Open the in-app Skills panel.
3. Search for seo and click Install.
4. The skill activates automatically when an incoming message matches its description.

Install from the command line

If you already run the OpenClaw CLI, add SEO (Site Audit + Content Writer + Competitor Analysis) with a single command:

openclaw skills add seo

This pulls seo from ClawHub and installs it into ~/.openclaw/skills/seo/. Restart the OpenClaw gateway afterwards so the new skill is discovered.

How to use SEO (Site Audit + Content Writer + Competitor Analysis)

Once installed, SEO (Site Audit + Content Writer + Competitor Analysis) activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.

Manual install (advanced)

If you prefer manual installation:

1. Click the Download .zip button above to grab seo-1.0.6.zip directly from our S3 mirror.
2. Unzip into ~/.openclaw/skills/seo/ (create the directory if it does not exist).
3. Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.

Frequently asked questions

How do I install SEO (Site Audit + Content Writer + Competitor Analysis)?

Install SEO (Site Audit + Content Writer + Competitor Analysis) in the OpenClaw Easy desktop app by opening the Skills panel, searching for seo, and clicking Install. From a terminal you can run: openclaw skills add seo. Either way the skill is placed in ~/.openclaw/skills/seo/.

Is SEO (Site Audit + Content Writer + Competitor Analysis) free?

Yes. SEO (Site Audit + Content Writer + Competitor Analysis) is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.

What does SEO (Site Audit + Content Writer + Competitor Analysis) do?

Improves Google rankings with search engine optimization (SEO): audits, keyword research, content optimization, technical fixes, schema, and links.

Related: more research & knowledge skills

If SEO (Site Audit + Content Writer + Competitor Analysis) looks useful, you may also want to check out other research & knowledge skills in the OpenClaw catalog:

• Automatically logs into email accounts (Gmail, Outlook, QQ Mail, etc.) and generates daily email summaries. Use when the user wants to get a summary of their emails, check important messages, or create daily email digests. ⬇ 18K
• Web Search by Desearch ⬇ 17.7K
• Linear ⬇ 17.2K
• Mailchimp ⬇ 17.1K
• x-twitter ⬇ 17.1K

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