Product Marketing Context
What this skill does
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
Product Marketing Context is part of the Automation & Workflows category — automation and workflow skills that schedule, trigger, and orchestrate tasks. You can install it on its own or alongside other automation & workflows skills from the OpenClaw catalog.
How to install Product Marketing Context
The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:
- Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
- Open the in-app Skills panel.
- Search for
product-marketing-contextand click Install. - The skill activates automatically when an incoming message matches its description.
Install from the command line
If you already run the OpenClaw CLI, add Product Marketing Context with a single command:
openclaw skills add product-marketing-context
This pulls product-marketing-context from ClawHub and installs it into ~/.openclaw/skills/product-marketing-context/. Restart the OpenClaw gateway afterwards so the new skill is discovered.
How to use Product Marketing Context
Once installed, Product Marketing Context activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.
Manual install (advanced)
If you prefer manual installation:
- Click the Download .zip button above to grab
product-marketing-context-1.0.0.zipdirectly from our S3 mirror. - Unzip into
~/.openclaw/skills/product-marketing-context/(create the directory if it does not exist). - Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.
Frequently asked questions
How do I install Product Marketing Context?
Install Product Marketing Context in the OpenClaw Easy desktop app by opening the Skills panel, searching for product-marketing-context, and clicking Install. From a terminal you can run: openclaw skills add product-marketing-context. Either way the skill is placed in ~/.openclaw/skills/product-marketing-context/.
Is Product Marketing Context free?
Yes. Product Marketing Context is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.
What does Product Marketing Context do?
When the user wants to create or update their product marketing context document.
Related: more automation & workflows skills
If Product Marketing Context looks useful, you may also want to check out other automation & workflows skills in the OpenClaw catalog:
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Free, open-source · Apache-2.0 · Works with Claude, ChatGPT, Gemini, or local Ollama models