What this skill does
Access 23 marketing modules offering checklists, frameworks, and ready-to-use deliverables for CRO, SEO, copywriting, analytics, launches, ads.
Marketing Skills is part of the Creative & Writing category — creative and writing skills for content, social posts, and media. You can install it on its own or alongside other creative & writing skills from the OpenClaw catalog.
How to install Marketing Skills
The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:
- Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
- Open the in-app Skills panel.
- Search for
marketing-skillsand click Install. - The skill activates automatically when an incoming message matches its description.
Install from the command line
If you already run the OpenClaw CLI, add Marketing Skills with a single command:
openclaw skills add marketing-skills
This pulls marketing-skills from ClawHub and installs it into ~/.openclaw/skills/marketing-skills/. Restart the OpenClaw gateway afterwards so the new skill is discovered.
How to use Marketing Skills
Once installed, Marketing Skills activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.
Manual install (advanced)
If you prefer manual installation:
- Click the Download .zip button above to grab
marketing-skills-0.1.2.zipdirectly from our S3 mirror. - Unzip into
~/.openclaw/skills/marketing-skills/(create the directory if it does not exist). - Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.
Frequently asked questions
How do I install Marketing Skills?
Install Marketing Skills in the OpenClaw Easy desktop app by opening the Skills panel, searching for marketing-skills, and clicking Install. From a terminal you can run: openclaw skills add marketing-skills. Either way the skill is placed in ~/.openclaw/skills/marketing-skills/.
Is Marketing Skills free?
Yes. Marketing Skills is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.
What does Marketing Skills do?
Access 23 marketing modules offering checklists, frameworks, and ready-to-use deliverables for CRO, SEO, copywriting, analytics, launches, ads.
Related: more creative & writing skills
If Marketing Skills looks useful, you may also want to check out other creative & writing skills in the OpenClaw catalog:
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Free, open-source · Apache-2.0 · Works with Claude, ChatGPT, Gemini, or local Ollama models