What this skill does
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
Copywriting is part of the Developer Tools category — developer tools that help your agent write, review, debug, and ship code. You can install it on its own or alongside other developer tools skills from the OpenClaw catalog.
How to install Copywriting
The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:
- Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
- Open the in-app Skills panel.
- Search for
copywritingand click Install. - The skill activates automatically when an incoming message matches its description.
Install from the command line
If you already run the OpenClaw CLI, add Copywriting with a single command:
openclaw skills add copywriting
This pulls copywriting from ClawHub and installs it into ~/.openclaw/skills/copywriting/. Restart the OpenClaw gateway afterwards so the new skill is discovered.
How to use Copywriting
Once installed, Copywriting activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.
Manual install (advanced)
If you prefer manual installation:
- Click the Download .zip button above to grab
copywriting-0.1.0.zipdirectly from our S3 mirror. - Unzip into
~/.openclaw/skills/copywriting/(create the directory if it does not exist). - Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.
Frequently asked questions
How do I install Copywriting?
Install Copywriting in the OpenClaw Easy desktop app by opening the Skills panel, searching for copywriting, and clicking Install. From a terminal you can run: openclaw skills add copywriting. Either way the skill is placed in ~/.openclaw/skills/copywriting/.
Is Copywriting free?
Yes. Copywriting is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.
What does Copywriting do?
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials.
Related: more developer tools skills
If Copywriting looks useful, you may also want to check out other developer tools skills in the OpenClaw catalog:
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Free, open-source · Apache-2.0 · Works with Claude, ChatGPT, Gemini, or local Ollama models