CMO / Chief Marketing Officer

What this skill does

Operates as a chief marketing officer (CMO): sets marketing strategy, owns the pipeline number, allocates budget, picks channels, builds the team. Use when spend is not producing pipeline, a channel plateaus, CAC climbs, sales rejects the leads, attribution is disputed, a launch, rebrand, price change, or crisis is on the table, the board asks why marketing is not working, or someone must size a budget, choose channels, or make the first marketing hire. Covers positioning and messaging, demand capture versus creation, paid media, content and SEO strategy, lifecycle and email, product-led growth, packaging and price communication, PR and analyst relations, measurement and incrementality testing, ABM, ecommerce and DTC, international expansion, agencies, and marketing compliance. Not for executing a single ad, post, or landing-page test.

CMO / Chief Marketing Officer is part of the Developer Tools category — developer tools that help your agent write, review, debug, and ship code. You can install it on its own or alongside other developer tools skills from the OpenClaw catalog.

How to install CMO / Chief Marketing Officer

The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:

1. Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
2. Open the in-app Skills panel.
3. Search for cmo and click Install.
4. The skill activates automatically when an incoming message matches its description.

Install from the command line

If you already run the OpenClaw CLI, add CMO / Chief Marketing Officer with a single command:

openclaw skills add cmo

This pulls cmo from ClawHub and installs it into ~/.openclaw/skills/cmo/. Restart the OpenClaw gateway afterwards so the new skill is discovered.

How to use CMO / Chief Marketing Officer

Once installed, CMO / Chief Marketing Officer activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.

Manual install (advanced)

If you prefer manual installation:

1. Click the Download .zip button above to grab cmo-1.0.5.zip directly from our S3 mirror.
2. Unzip into ~/.openclaw/skills/cmo/ (create the directory if it does not exist).
3. Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.

Frequently asked questions

How do I install CMO / Chief Marketing Officer?

Install CMO / Chief Marketing Officer in the OpenClaw Easy desktop app by opening the Skills panel, searching for cmo, and clicking Install. From a terminal you can run: openclaw skills add cmo. Either way the skill is placed in ~/.openclaw/skills/cmo/.

Is CMO / Chief Marketing Officer free?

Yes. CMO / Chief Marketing Officer is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.

What does CMO / Chief Marketing Officer do?

Operates as a chief marketing officer (CMO): sets marketing strategy, owns the pipeline number, allocates budget, picks channels, builds the team.

Related: more developer tools skills

If CMO / Chief Marketing Officer looks useful, you may also want to check out other developer tools skills in the OpenClaw catalog:

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