plg-playbook

What this skill does

The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.

plg-playbook is part of the Creative & Writing category — creative and writing skills for content, social posts, and media. You can install it on its own or alongside other creative & writing skills from the OpenClaw catalog.

How to install plg-playbook

The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:

1. Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
2. Open the in-app Skills panel.
3. Search for plg-playbook and click Install.
4. The skill activates automatically when an incoming message matches its description.

Install from the command line

If you already run the OpenClaw CLI, add plg-playbook with a single command:

openclaw skills add plg-playbook

This pulls plg-playbook from ClawHub and installs it into ~/.openclaw/skills/plg-playbook/. Restart the OpenClaw gateway afterwards so the new skill is discovered.

How to use plg-playbook

Once installed, plg-playbook activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.

Manual install (advanced)

If you prefer manual installation:

1. Click the Download .zip button above to grab plg-playbook-1.3.1.zip directly from our S3 mirror.
2. Unzip into ~/.openclaw/skills/plg-playbook/ (create the directory if it does not exist).
3. Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.

Frequently asked questions

How do I install plg-playbook?

Install plg-playbook in the OpenClaw Easy desktop app by opening the Skills panel, searching for plg-playbook, and clicking Install. From a terminal you can run: openclaw skills add plg-playbook. Either way the skill is placed in ~/.openclaw/skills/plg-playbook/.

Is plg-playbook free?

Yes. plg-playbook is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.

What does plg-playbook do?

The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.

Related: more creative & writing skills

If plg-playbook looks useful, you may also want to check out other creative & writing skills in the OpenClaw catalog:

• 中文公文写作技能 ⬇ 1.6K
• Large Model Visual Question Answering Skill | 大模型视觉问答技能 ⬇ 1.6K
• Startup Agent (→ raon-os) ⬇ 1.6K
• Ai Image Generator ⬇ 1.6K
• Fulcra Onboarding (deprecated, use fulcra-get-started) ⬇ 1.6K

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